Experia Features
Marketing
- Using WhatsApp for marketing is a powerful way to engage with your audience, as it's a direct, personal communication tool.
- Campaigns: Use WhatsApp's Campaigns feature to send messages to multiple contacts at once. This is a great way to send updates, promotions, or announcements to a large audience.
- Targeting: Use customer data to segment and target specific groups, creating more relevant and effective messaging.
- Custom Messages: Send personalized offers or recommendations based on customer preferences and previous interactions.
- Rich Content: WhatsApp supports sending images, videos, audio, and documents. Use these formats to share product demos, how-to guides, or behind-the-scenes content to engage your audience.
- Product Catalogs: You can create a catalog of your products or services on WhatsApp Business, allowing customers to browse and inquire about items directly.
Sales
- Using social media for sales is one of the most effective ways to reach a wide audience, engage with potential customers, and drive conversions.
- Product Demos: Share videos showing how your product works and the value it provides. This can increase trust and help potential customers make a purchase decision.
- Chatbots for Instant Messaging: Use chatbots to provide immediate responses to inquiries on platforms like Facebook Messenger or WhatsApp. This can help answer questions about products, availability, pricing, and more, potentially closing sales faster.
Customer and Beneficiary Service
- Engage with your audience, resolve issues quickly, and create a more personalized experience.
- Direct Communication: WhatsApp allows for one-on-one conversations, making it ideal for personalized customer support.
- Real-time Support: Provide real-time assistance to your customers for inquiries, complaints, or order tracking.
- Groups: Create customer groups based on product interests or demographics for targeted communication and engagement.
Surveys
- Using WhatsApp for conducting surveys is an effective way to gather feedback from your customers or audience in a more direct and personal manner.
- Send individualized surveys directly to your customers. This approach is especially useful for gathering feedback on specific interactions or transactions. Example: After a customer support interaction, you can send: "How was your experience with our support team? Please reply with 1 for great, 2 for okay, and 3 for poor."
- After collecting responses, analyze the data to identify trends and insights.
