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\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0647\u064a \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 \u0645\u062b\u0644 CRM.<\/p>\n \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u064a\u0633\u0645\u062d \u0628\u0640:<\/p>\n \u0643\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629.<\/p>\n \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0641\u0631\u0642 \u0627\u0644\u062f\u0639\u0645.<\/p>\n \u062a\u0634\u0645\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a:<\/p>\n \u0647\u0630\u0627 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649:<\/p>\n \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0646\u0638\u0627\u0645\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u064a\u062f\u064a\u0631 \u0643\u0644 \u0634\u064a\u0621.<\/p>\n \u0647\u0630\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649:<\/p>\n \u062a\u0648\u0641\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0623\u0646\u0638\u0645\u0629 \u0623\u0645\u0627\u0646 \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u062b\u0644:<\/p>\n \u0647\u0630\u0627 \u0645\u0647\u0645 \u062c\u062f\u064b\u0627 \u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0633\u0627\u0633\u0629.<\/p>\n \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0646\u0635\u0629 \u0645\u0648\u062d\u062f\u0629 \u062a\u0648\u0627\u062c\u0647:<\/p>\n \u0648\u0647\u0630\u0627 \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645.<\/p>\n \u0645\u0639 \u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u060c \u0633\u062a\u0635\u0628\u062d \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/p>\n \u0648\u0633\u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u062f\u0648\u0631 \u0623\u0643\u0628\u0631 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n \u0647\u064a \u0646\u0638\u0627\u0645 \u0645\u0648\u062d\u062f \u064a\u062c\u0645\u0639 \u062c\u0645\u064a\u0639 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u062f\u0627\u062e\u0644 \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/p>\n \u0646\u0639\u0645\u060c \u062a\u0648\u0641\u0631 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0623\u0633\u0631\u0639 \u0648\u062a\u062c\u0631\u0628\u0629 \u0623\u0643\u062b\u0631 \u0633\u0644\u0627\u0633\u0629<\/p>\n Omnichannel \u064a\u0631\u0628\u0637 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0639\u064b\u0627\u060c \u0628\u064a\u0646\u0645\u0627 Multichannel \u064a\u0639\u0627\u0645\u0644 \u0643\u0644 \u0642\u0646\u0627\u0629 \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644<\/p>\n \u0646\u0639\u0645\u060c \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 CRM \u0644\u062a\u062d\u0633\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/p>\n \u0646\u0639\u0645\u060c \u064a\u0645\u0643\u0646 \u062a\u062e\u0635\u064a\u0635\u0647\u0627 \u062d\u0633\u0628 \u062d\u062c\u0645 \u0627\u0644\u0634\u0631\u0643\u0629<\/p>\n \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0644\u0645 \u062a\u0639\u062f \u062e\u064a\u0627\u0631\u064b\u0627\u060c \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0636\u0631\u0648\u0631\u0629 \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/p>\n \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n\u0645\u0627 \u0647\u064a \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629<\/h2>\n
\n
\u0623\u0647\u0645\u064a\u0629 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a<\/h2>\n
\n
\u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629<\/h2>\n
\n
\u062f\u0648\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n
\n
\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Omnichannel)<\/h2>\n
\n
\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u062e\u0631\u0649<\/h2>\n
\n
\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h2>\n
\n
\n
\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/h2>\n
\n
\u0644\u0623\u0645\u0627\u0646 \u0648\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h2>\n
\n
\u0641\u0648\u0627\u0626\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0629 \u062a\u0648\u0627\u0635\u0644 \u0645\u0624\u0633\u0633\u064a\u0629<\/h2>\n
\u0632\u064a\u0627\u062f\u0629 \u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629
\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641
\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629
\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a
\u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/p>\n\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062f\u0648\u0646 \u0645\u0646\u0635\u0629 \u0645\u0648\u062d\u062f\u0629<\/h2>\n
\n
\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629<\/h2>\n
\n
\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n
\u0645\u0627 \u0647\u064a \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629<\/h3>\n
\u0647\u0644 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h3>\n
\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 Omnichannel \u0648 Multichannel<\/h3>\n
\u0647\u0644 \u064a\u0645\u0643\u0646 \u0631\u0628\u0637\u0647\u0627 \u0645\u0639 CRM<\/h3>\n
\u0647\u0644 \u0647\u064a \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629<\/h3>\n
\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n